{"id":1951,"date":"2013-10-29T11:02:59","date_gmt":"2013-10-29T09:02:59","guid":{"rendered":"https:\/\/klaava.fi\/?p=1951"},"modified":"2013-10-29T11:02:59","modified_gmt":"2013-10-29T09:02:59","slug":"yli-neljannes-suomalaisista-ostaa-verkkokaupoista-kirjoja-ja-lehtia","status":"publish","type":"post","link":"https:\/\/klaava.fi\/?p=1951","title":{"rendered":"Yli nelj\u00e4nnes suomalaisista ostaa verkkokaupoista kirjoja ja lehti\u00e4"},"content":{"rendered":"

Vaikka Suomi on viel\u00e4 s\u00e4hk\u00f6isen kirjallisuuden kehitysmaa, kansalaiset ostavat kuitenkin ahkerasti luettavaa verkkokaupoista. EU:n Eurostat-tilastointiyksikk\u00f6 on ker\u00e4nnyt tuoretta tilastoa eurooppalaisten verkkoshoppailutavoista. Kun vuonna 2008 suomalaisista 24% osti verkosta kirjoja, lehti\u00e4 ja oppimateriaalia, vuonna 2012 luettavaa hankki verkosta 28% kansalaisista. <\/p>\n

\"\"verkkokirjakauppa<\/p>\n

Suomalaisista internetin k\u00e4ytt\u00e4jist\u00e4 per\u00e4ti 72% kertoi ostaneensa jotakin verkkokaupasta viimeisen vuoden aikana. EU-maista suomalaiset ovat kuudenneksi ahkerimpia verkkoshoppailijoita (sit\u00e4, paljonko rahoista menee Suomen ulkopuolella oleviin kauppoihin, ei tutkittu) Britannian, Tanskan, Ruotsin, Saksan ja Luxemburgin j\u00e4lkeen.<\/p>\n

Niin Suomessa kuin keskim\u00e4\u00e4rin kaikissa EU-maissa vaatteet ja urheilutarvikkeet sek\u00e4 matkailuun liittyv\u00e4t ostokset olivat hieman suositumpia ostoskohteita kuin kirjat ja lehdet.<\/p>\n

Ruotsissa ja Tanskassa matkoja oli verkosta tilannut yli puolet internetin k\u00e4ytt\u00e4jist\u00e4. Lukemista hankkivat verkosta eniten Luxemburgin asukkaat, l\u00e4hes puolet pienen maan kansalaisista tilasi kirjoja ja lehti\u00e4 verkkokaupoista. Modernin IT-teknologian maana pidetty Viro ei viel\u00e4 ole verkkokauppaan p\u00e4\u00e4ssyt mukaan, sill\u00e4 se on h\u00e4nt\u00e4sijoilla kaikissa tuotekategorioissa.<\/p>\n

Eurostatin yhteenvetotilasto:<\/p>\n\n\n\n\n\n\n\n\n\n\n<\/colgroup>\n\n\n
<\/td>\n\n\n\n\n\n\n\n\n\n\n<\/colgroup>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

Luvut prosentteja<\/p>\n<\/td>\n<\/tr>\n

\n

Yhteens\u00e4<\/span><\/p>\n<\/td>\n

\n

Vaatteet ja urheilutarvikkeet<\/p>\n<\/td>\n

\n

Matkustaminen<\/span><\/p>\n<\/td>\n

\n

Kirjat, lehdet ja oppimateriaalit<\/p>\n<\/td>\n

\n

Ruoka<\/p>\n<\/td>\n<\/tr>\n

\n

2012<\/p>\n<\/td>\n

\n

2008<\/p>\n<\/td>\n

\n

2012<\/p>\n<\/td>\n

\n

2008<\/p>\n<\/td>\n

\n

2012<\/p>\n<\/td>\n

\n

2008<\/p>\n<\/td>\n

\n

2012<\/p>\n<\/td>\n

\n

2008<\/p>\n<\/td>\n

\n

2012<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n

\n

EU28<\/p>\n<\/td>\n

\n

59<\/p>\n<\/td>\n

\n

21<\/p>\n<\/td>\n

\n

32<\/p>\n<\/td>\n

\n

21<\/p>\n<\/td>\n

\n

32<\/p>\n<\/td>\n

\n

19<\/p>\n<\/td>\n

\n

23<\/p>\n<\/td>\n

\n

6<\/p>\n<\/td>\n

\n

9<\/p>\n<\/td>\n<\/tr>\n

\n

Belgium<\/p>\n<\/td>\n

\n

55<\/p>\n<\/td>\n

\n

7<\/p>\n<\/td>\n

\n

20<\/p>\n<\/td>\n

\n

11<\/p>\n<\/td>\n

\n

28<\/p>\n<\/td>\n

\n

6<\/p>\n<\/td>\n

\n

15<\/p>\n<\/td>\n

\n

1<\/p>\n<\/td>\n

\n

5<\/p>\n<\/td>\n<\/tr>\n

\n

Bulgaria<\/p>\n<\/td>\n

\n

17<\/p>\n<\/td>\n

\n

2<\/p>\n<\/td>\n

\n

11<\/p>\n<\/td>\n

\n

1<\/p>\n<\/td>\n

\n

5<\/p>\n<\/td>\n

\n

2<\/p>\n<\/td>\n

\n

4<\/p>\n<\/td>\n

\n

1<\/p>\n<\/td>\n

\n

2<\/p>\n<\/td>\n<\/tr>\n

\n

Czech Republic<\/p>\n<\/td>\n

\n

43<\/p>\n<\/td>\n

\n

14<\/p>\n<\/td>\n

\n

13<\/p>\n<\/td>\n

\n

5<\/p>\n<\/td>\n

\n

6<\/p>\n<\/td>\n

\n

9<\/p>\n<\/td>\n

\n

5<\/p>\n<\/td>\n

\n

1<\/p>\n<\/td>\n

\n

1<\/p>\n<\/td>\n<\/tr>\n

\n

Denmark<\/p>\n<\/td>\n

\n

79<\/p>\n<\/td>\n

\n

28<\/p>\n<\/td>\n

\n

40<\/p>\n<\/td>\n

\n

35<\/p>\n<\/td>\n

\n

56<\/p>\n<\/td>\n

\n

20<\/p>\n<\/td>\n

\n

28<\/p>\n<\/td>\n

\n

6<\/p>\n<\/td>\n

\n

9<\/p>\n<\/td>\n<\/tr>\n

\n

Germany<\/p>\n<\/td>\n

\n

77<\/p>\n<\/td>\n

\n

33<\/p>\n<\/td>\n

\n

49<\/p>\n<\/td>\n

\n

29<\/p>\n<\/td>\n

\n

39<\/p>\n<\/td>\n

\n

35<\/p>\n<\/td>\n

\n

41<\/p>\n<\/td>\n

\n

7<\/p>\n<\/td>\n

\n

11<\/p>\n<\/td>\n<\/tr>\n

\n

Estonia<\/p>\n<\/td>\n

\n

29<\/p>\n<\/td>\n

\n

4<\/p>\n<\/td>\n

\n

12<\/p>\n<\/td>\n

\n

4<\/p>\n<\/td>\n

\n

12<\/p>\n<\/td>\n

\n

3<\/p>\n<\/td>\n

\n

7<\/p>\n<\/td>\n

\n

u<\/p>\n<\/td>\n

\n

3<\/p>\n<\/td>\n<\/tr>\n

\n

Ireland<\/p>\n<\/td>\n

\n

57<\/p>\n<\/td>\n

\n

11<\/p>\n<\/td>\n

\n

26<\/p>\n<\/td>\n

\n

32<\/p>\n<\/td>\n

\n

43<\/p>\n<\/td>\n

\n

14<\/p>\n<\/td>\n

\n

21<\/p>\n<\/td>\n

\n

3<\/p>\n<\/td>\n

\n

6<\/p>\n<\/td>\n<\/tr>\n

\n

Greece<\/p>\n<\/td>\n

\n

36<\/p>\n<\/td>\n

\n

4<\/p>\n<\/td>\n

\n

15<\/p>\n<\/td>\n

\n

6<\/p>\n<\/td>\n

\n

15<\/p>\n<\/td>\n

\n

5<\/p>\n<\/td>\n

\n

7<\/p>\n<\/td>\n

\n

1<\/p>\n<\/td>\n

\n

(2)<\/p>\n<\/td>\n<\/tr>\n

\n

Spain<\/p>\n<\/td>\n

\n

43<\/p>\n<\/td>\n

\n

6<\/p>\n<\/td>\n

\n

14<\/p>\n<\/td>\n

\n

20<\/p>\n<\/td>\n

\n

28<\/p>\n<\/td>\n

\n

7<\/p>\n<\/td>\n

\n

11<\/p>\n<\/td>\n

\n

3<\/p>\n<\/td>\n

\n

6<\/p>\n<\/td>\n<\/tr>\n

\n

France<\/p>\n<\/td>\n

\n

69<\/p>\n<\/td>\n

\n

27<\/p>\n<\/td>\n

\n

38<\/p>\n<\/td>\n

\n

25<\/p>\n<\/td>\n

\n

39<\/p>\n<\/td>\n

\n

19<\/p>\n<\/td>\n

\n

23<\/p>\n<\/td>\n

\n

6<\/p>\n<\/td>\n

\n

8<\/p>\n<\/td>\n<\/tr>\n

\n

Croatia<\/p>\n<\/td>\n

\n

36<\/p>\n<\/td>\n

\n

5<\/p>\n<\/td>\n

\n

12<\/p>\n<\/td>\n

\n

2<\/p>\n<\/td>\n

\n

9<\/p>\n<\/td>\n

\n

4<\/p>\n<\/td>\n

\n

12<\/p>\n<\/td>\n

\n

1<\/p>\n<\/td>\n

\n

(2)<\/p>\n<\/td>\n<\/tr>\n

\n

Italy<\/p>\n<\/td>\n

\n

29<\/p>\n<\/td>\n

\n

6<\/p>\n<\/td>\n

\n

8<\/p>\n<\/td>\n

\n

9<\/p>\n<\/td>\n

\n

14<\/p>\n<\/td>\n

\n

7<\/p>\n<\/td>\n

\n

8<\/p>\n<\/td>\n

\n

1<\/p>\n<\/td>\n

\n

2<\/p>\n<\/td>\n<\/tr>\n

\n

Cyprus<\/p>\n<\/td>\n

\n

35<\/p>\n<\/td>\n

\n

6<\/p>\n<\/td>\n

\n

18<\/p>\n<\/td>\n

\n

7<\/p>\n<\/td>\n

\n

20<\/p>\n<\/td>\n

\n

6<\/p>\n<\/td>\n

\n

8<\/p>\n<\/td>\n

\n

1<\/p>\n<\/td>\n

\n

(1)<\/p>\n<\/td>\n<\/tr>\n

\n

Latvia<\/p>\n<\/td>\n

\n

37<\/p>\n<\/td>\n

\n

9<\/p>\n<\/td>\n

\n

14<\/p>\n<\/td>\n

\n

4<\/p>\n<\/td>\n

\n

11<\/p>\n<\/td>\n

\n

2<\/p>\n<\/td>\n

\n

4<\/p>\n<\/td>\n

\n

0<\/p>\n<\/td>\n

\n

1<\/p>\n<\/td>\n<\/tr>\n

\n

Lithuania<\/p>\n<\/td>\n

\n

30<\/p>\n<\/td>\n

\n

1<\/p>\n<\/td>\n

\n

12<\/p>\n<\/td>\n

\n

3<\/p>\n<\/td>\n

\n

6<\/p>\n<\/td>\n

\n

2<\/p>\n<\/td>\n

\n

5<\/p>\n<\/td>\n

\n

1<\/p>\n<\/td>\n

\n

3<\/p>\n<\/td>\n<\/tr>\n

\n

Luxembourg<\/p>\n<\/td>\n

\n

73<\/p>\n<\/td>\n

\n

18<\/p>\n<\/td>\n

\n

32<\/p>\n<\/td>\n

\n

33<\/p>\n<\/td>\n

\n

52<\/p>\n<\/td>\n

\n

35<\/p>\n<\/td>\n

\n

47<\/p>\n<\/td>\n

\n

3<\/p>\n<\/td>\n

\n

10<\/p>\n<\/td>\n<\/tr>\n

\n

Hungary<\/p>\n<\/td>\n

\n

35<\/p>\n<\/td>\n

\n

5<\/p>\n<\/td>\n

\n

14<\/p>\n<\/td>\n

\n

5<\/p>\n<\/td>\n

\n

13<\/p>\n<\/td>\n

\n

10<\/p>\n<\/td>\n

\n

15<\/p>\n<\/td>\n

\n

1<\/p>\n<\/td>\n

\n

3<\/p>\n<\/td>\n<\/tr>\n

\n

Malta<\/p>\n<\/td>\n

\n

63<\/p>\n<\/td>\n

\n

13<\/p>\n<\/td>\n

\n

36<\/p>\n<\/td>\n

\n

8<\/p>\n<\/td>\n

\n

21<\/p>\n<\/td>\n

\n

13<\/p>\n<\/td>\n

\n

20<\/p>\n<\/td>\n

\n

0<\/p>\n<\/td>\n

\n

u<\/p>\n<\/td>\n<\/tr>\n

\n

Netherlands<\/p>\n<\/td>\n

\n

69<\/p>\n<\/td>\n

\n

25<\/p>\n<\/td>\n

\n

37<\/p>\n<\/td>\n

\n

30<\/p>\n<\/td>\n

\n

42<\/p>\n<\/td>\n

\n

24<\/p>\n<\/td>\n

\n

30<\/p>\n<\/td>\n

\n

5<\/p>\n<\/td>\n

\n

9<\/p>\n<\/td>\n<\/tr>\n

\n

Austria<\/p>\n<\/td>\n

\n

60<\/p>\n<\/td>\n

\n

20<\/p>\n<\/td>\n

\n

34<\/p>\n<\/td>\n

\n

15<\/p>\n<\/td>\n

\n

33<\/p>\n<\/td>\n

\n

22<\/p>\n<\/td>\n

\n

29<\/p>\n<\/td>\n

\n

4<\/p>\n<\/td>\n

\n

7<\/p>\n<\/td>\n<\/tr>\n

\n

Poland<\/p>\n<\/td>\n

\n

47<\/p>\n<\/td>\n

\n

15<\/p>\n<\/td>\n

\n

25<\/p>\n<\/td>\n

\n

3<\/p>\n<\/td>\n

\n

8<\/p>\n<\/td>\n

\n

10<\/p>\n<\/td>\n

\n

14<\/p>\n<\/td>\n

\n

6<\/p>\n<\/td>\n

\n

10<\/p>\n<\/td>\n<\/tr>\n

\n

Portugal<\/p>\n<\/td>\n

\n

35<\/p>\n<\/td>\n

\n

6<\/p>\n<\/td>\n

\n

13<\/p>\n<\/td>\n

\n

9<\/p>\n<\/td>\n

\n

17<\/p>\n<\/td>\n

\n

8<\/p>\n<\/td>\n

\n

10<\/p>\n<\/td>\n

\n

4<\/p>\n<\/td>\n

\n

7<\/p>\n<\/td>\n<\/tr>\n

\n

Romania<\/p>\n<\/td>\n

\n

11<\/p>\n<\/td>\n

\n

2<\/p>\n<\/td>\n

\n

6<\/p>\n<\/td>\n

\n

2<\/p>\n<\/td>\n

\n

4<\/p>\n<\/td>\n

\n

7<\/p>\n<\/td>\n

\n

4<\/p>\n<\/td>\n

\n

0<\/p>\n<\/td>\n

\n

1<\/p>\n<\/td>\n<\/tr>\n

\n

Slovenia<\/p>\n<\/td>\n

\n

49<\/p>\n<\/td>\n

\n

9<\/p>\n<\/td>\n

\n

22<\/p>\n<\/td>\n

\n

8<\/p>\n<\/td>\n

\n

20<\/p>\n<\/td>\n

\n

8<\/p>\n<\/td>\n

\n

13<\/p>\n<\/td>\n

\n

4<\/p>\n<\/td>\n

\n

9<\/p>\n<\/td>\n<\/tr>\n

\n

Slovakia<\/p>\n<\/td>\n

\n

56<\/p>\n<\/td>\n

\n

13<\/p>\n<\/td>\n

\n

31<\/p>\n<\/td>\n

\n

6<\/p>\n<\/td>\n

\n

15<\/p>\n<\/td>\n

\n

7<\/p>\n<\/td>\n

\n

17<\/p>\n<\/td>\n

\n

1<\/p>\n<\/td>\n

\n

4<\/p>\n<\/td>\n<\/tr>\n

\n

Finland<\/p>\n<\/td>\n

\n

72<\/p>\n<\/td>\n

\n

32<\/p>\n<\/td>\n

\n

41<\/p>\n<\/td>\n

\n

37<\/p>\n<\/td>\n

\n

50<\/p>\n<\/td>\n

\n

24<\/p>\n<\/td>\n

\n

28<\/p>\n<\/td>\n

\n

2<\/p>\n<\/td>\n

\n

4<\/p>\n<\/td>\n<\/tr>\n

\n

Sweden<\/p>\n<\/td>\n

\n

79<\/p>\n<\/td>\n

\n

20<\/p>\n<\/td>\n

\n

43<\/p>\n<\/td>\n

\n

31<\/p>\n<\/td>\n

\n

60<\/p>\n<\/td>\n

\n

21<\/p>\n<\/td>\n

\n

38<\/p>\n<\/td>\n

\n

3<\/p>\n<\/td>\n

\n

7<\/p>\n<\/td>\n<\/tr>\n

\n

United Kingdom<\/p>\n<\/td>\n

\n

82<\/p>\n<\/td>\n

\n

30<\/p>\n<\/td>\n

\n

51<\/p>\n<\/td>\n

\n

35<\/p>\n<\/td>\n

\n

51<\/p>\n<\/td>\n

\n

27<\/p>\n<\/td>\n

\n

36<\/p>\n<\/td>\n

\n

14<\/p>\n<\/td>\n

\n

21<\/p>\n<\/td>\n<\/tr>\n

\n

Iceland<\/p>\n<\/td>\n

\n

56<\/p>\n<\/td>\n

\n

14<\/p>\n<\/td>\n

\n

26<\/p>\n<\/td>\n

\n

41<\/p>\n<\/td>\n

\n

40<\/p>\n<\/td>\n

\n

23<\/p>\n<\/td>\n

\n

28<\/p>\n<\/td>\n

\n

3<\/p>\n<\/td>\n

\n

5<\/p>\n<\/td>\n<\/tr>\n

\n

Norway<\/p>\n<\/td>\n

\n

80<\/p>\n<\/td>\n

\n

25<\/p>\n<\/td>\n

\n

36<\/p>\n<\/td>\n

\n

49<\/p>\n<\/td>\n

\n

58<\/p>\n<\/td>\n

\n

25<\/p>\n<\/td>\n

\n

31<\/p>\n<\/td>\n

\n

3<\/p>\n<\/td>\n

\n

(5)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Tilastotiedoissa internetin k\u00e4ytt\u00e4j\u00e4 on m\u00e4\u00e4ritelty 16-74 vuotiaaksi, v\u00e4hint\u00e4\u00e4n kerran verkkoa viimeisen vuoden aikana k\u00e4ytt\u00e4neeksi ihmiseksi. Verkko-ostoksilla k\u00e4ynti on m\u00e4\u00e4ritelty v\u00e4hint\u00e4\u00e4n kerran viimeisen vuoden aikana verkosta jotain ostamiseksi.<\/p>\n

Eurostatin tiedote<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vaikka Suomi on viel\u00e4 s\u00e4hk\u00f6isen kirjallisuuden kehitysmaa, kansalaiset ostavat kuitenkin ahkerasti luettavaa verkkokaupoista. EU:n Eurostat-tilastointiyksikk\u00f6 on ker\u00e4nnyt tuoretta tilastoa eurooppalaisten verkkoshoppailutavoista. Kun vuonna 2008 suomalaisista 24% osti verkosta kirjoja, lehti\u00e4 ja oppimateriaalia, vuonna 2012 luettavaa hankki verkosta 28% kansalaisista. <\/p>\n

\"\"verkkokirjakauppa<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1951","post","type-post","status-publish","format-standard","hentry","category-yleinen"],"_links":{"self":[{"href":"https:\/\/klaava.fi\/index.php?rest_route=\/wp\/v2\/posts\/1951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klaava.fi\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klaava.fi\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klaava.fi\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/klaava.fi\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1951"}],"version-history":[{"count":0,"href":"https:\/\/klaava.fi\/index.php?rest_route=\/wp\/v2\/posts\/1951\/revisions"}],"wp:attachment":[{"href":"https:\/\/klaava.fi\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klaava.fi\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klaava.fi\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}