{"id":2155,"date":"2014-09-07T10:18:32","date_gmt":"2014-09-07T07:18:32","guid":{"rendered":"https:\/\/klaava.fi\/?p=2155"},"modified":"2014-09-07T10:18:32","modified_gmt":"2014-09-07T07:18:32","slug":"lapland-north-finland-norway-and-sweden-travel-guide","status":"publish","type":"post","link":"https:\/\/klaava.fi\/?p=2155","title":{"rendered":"Lapland: North Finland,  Norway and Sweden &#8211; travel guide"},"content":{"rendered":"<h2>Lapland North of the Arctic Circle in Scandinavia<\/h2>\n<h3>Klaava Travel Guide<\/h3>\n<p>More about the guidebook and free samples at the <a href=\"https:\/\/klaava.com\/lapland-north-of-the-arctic-circle-in-scandinavia\/\">product page<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When we buy something, we usually have reasonable arguments for the purchase. We really believe our own reasoning, and why wouldn&#8217;t we. If a marketer wants to learn what is really going on in consumers&#8217; minds when they make purchase decisions, it is a good idea to pick up Erkki Lepp\u00e4nen&#8217;s book <i>What Customers Really Want<\/i>. The book argues that the real reasons for purchase decisions are something else than consumers tell.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/klaava.fi\/media\/hei-syy-2014\/whatcustomers-ipadsshot1.jpg\" alt=\"from the book; What customers really want by Erkki Lepp\u00e4nen. \" width=\"500\" \/><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2155","post","type-post","status-publish","format-standard","hentry","category-kirjat"],"_links":{"self":[{"href":"https:\/\/klaava.fi\/index.php?rest_route=\/wp\/v2\/posts\/2155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klaava.fi\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klaava.fi\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klaava.fi\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/klaava.fi\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2155"}],"version-history":[{"count":0,"href":"https:\/\/klaava.fi\/index.php?rest_route=\/wp\/v2\/posts\/2155\/revisions"}],"wp:attachment":[{"href":"https:\/\/klaava.fi\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klaava.fi\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klaava.fi\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}