{"id":421,"date":"2010-02-09T10:54:56","date_gmt":"2010-02-09T08:54:56","guid":{"rendered":"https:\/\/klaava.fi\/?p=421"},"modified":"2010-02-09T10:54:56","modified_gmt":"2010-02-09T08:54:56","slug":"urheilutapahtuma-jossa-tv-mainoksista-puhutaan-enemman-kuin-itse-tapahtumasta-super-bowl","status":"publish","type":"post","link":"https:\/\/klaava.fi\/?p=421","title":{"rendered":"Urheilutapahtuma, jossa TV-mainoksista puhutaan enemm\u00e4n kuin itse tapahtumasta: Super Bowl"},"content":{"rendered":"<p>Yhdysvalloissa suurin vuotuinen urheilutapahtuma &#8211; Amerikkalaisen jalkapallon loppuottelu, Super Bowl &#8211; on siit\u00e4 kiinnostava mediatapahtuma, ett\u00e4 sen TV-mainoksista puhutaan enemm\u00e4n kuin itse ottelusta. Ottelun taukojen aikana n\u00e4ytett\u00e4v\u00e4t mainokset ovat kalleimpia mainossekunteja mit\u00e4 rahalla saa, joten isot kuluttajabr\u00e4ndit pist\u00e4v\u00e4t parhaat kykyns\u00e4 tekem\u00e4\u00e4n kerralla mieleen j\u00e4\u00e4vi\u00e4 mainoksia. Jokainen 30 sekunnin p\u00e4tk\u00e4 onkin pienoistarina.<\/p>\n<p>TV-kanavia automaattisesti tallentava Tivo-laite pystyy mittaamaan tarkasti mit\u00e4 ihmiset katsovat ja kuinka kauan. Laitteiden ker\u00e4\u00e4mien tietojen perusteella vuoden 2010 Super Bowlin eniten katsotut mainokset olivat:<\/p>\n<p>1. Doritos-chipsien &#8217;House Rules&#8217;:<\/p>\n<p><object width=\"480\" height=\"295\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/r0EVSP_6XZA&#038;hl=en_US&#038;fs=1&#038;rel=0\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/r0EVSP_6XZA&#038;hl=en_US&#038;fs=1&#038;rel=0\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"480\" height=\"295\"><\/embed><\/object><\/p>\n<p>2. Snickers-suklaapatukan mainos &#8217;You\u2019re Not You When You\u2019re Hungry&#8217;:<\/p>\n<p><object width=\"480\" height=\"385\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/6rauK4fBjkI&#038;hl=en_US&#038;fs=1&#038;rel=0\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/6rauK4fBjkI&#038;hl=en_US&#038;fs=1&#038;rel=0\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"480\" height=\"385\"><\/embed><\/object><\/p>\n<p>3. Focus on the Family &#8217;The Tebows Celebrate Family, Celebrate Life&#8217;:<\/p>\n<p><object width=\"480\" height=\"295\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/6BIOTItUwvk&#038;hl=en_US&#038;fs=1&#038;rel=0\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/6BIOTItUwvk&#038;hl=en_US&#038;fs=1&#038;rel=0\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"480\" height=\"295\"><\/embed><\/object><\/p>\n<p>Hmm, muistelen n\u00e4hneeni parempiakin Super Bowl-mainoksia. Esimerkiksi t\u00e4m\u00e4n FedExin minitarinan muutaman vuoden takaa:<\/p>\n<p><object width=\"320\" height=\"265\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/148dowDhkVY&#038;hl=en_US&#038;fs=1&#038;rel=0\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/148dowDhkVY&#038;hl=en_US&#038;fs=1&#038;rel=0\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"320\" height=\"265\"><\/embed><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yhdysvalloissa suurin vuotuinen urheilutapahtuma &#8211; Amerikkalaisen jalkapallon loppuottelu, Super Bowl &#8211; on siit\u00e4 kiinnostava mediatapahtuma, ett\u00e4 sen TV-mainoksista puhutaan enemm\u00e4n kuin itse ottelusta. Ottelun taukojen aikana n\u00e4ytett\u00e4v\u00e4t mainokset ovat kalleimpia mainossekunteja mit\u00e4 rahalla saa, joten isot kuluttajabr\u00e4ndit pist\u00e4v\u00e4t parhaat kykyns\u00e4 tekem\u00e4\u00e4n kerralla mieleen j\u00e4\u00e4vi\u00e4 mainoksia. Jokainen 30 sekunnin p\u00e4tk\u00e4 onkin pienoistarina.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-421","post","type-post","status-publish","format-standard","hentry","category-yleinen"],"_links":{"self":[{"href":"https:\/\/klaava.fi\/index.php?rest_route=\/wp\/v2\/posts\/421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klaava.fi\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klaava.fi\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klaava.fi\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/klaava.fi\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=421"}],"version-history":[{"count":0,"href":"https:\/\/klaava.fi\/index.php?rest_route=\/wp\/v2\/posts\/421\/revisions"}],"wp:attachment":[{"href":"https:\/\/klaava.fi\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klaava.fi\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klaava.fi\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}